Here at teddy, when we sit around the design table, we talk all kinds of fashion particulars: silhouettes, trends, colors, moods, seasons, and on and on… The one look that keeps coming up over and over again and that stands out among all of our discussions is the maxi dress. Why you ask, ”the maxi?” Because, if done correctly, it is simply the perfect dress - as perfect as any “perfect little black dress” can be - if not better.
So, we set forth to create our idea of the perfect maxi dress. For us, perfection lies with simplicity, and that is where this silhouette began. A simple wrap that anyone can wear, the choice of fabric blend was vital for this dress. Since there is a lot of it, it has to feel like butter against the skin. We searched high and low and around the globe to find a 92/8 rayon spandex blend which makes you feel like you’ve just had a luscious body butter rub down (this can be our little secret) when you slip it on.
Next, we added an ethereal bird/nature imagery print throughout the dress. This, too, was carefully created by our in-house graphic designers to add uniqueness, beauty and blissful imagination every time you see this dress in your closet. Lastly, we tested the fit and length over and over to make sure the dress adapted to any size and shape. We know that the one misconception about the maxi dress is that if you are on the shorter side, you can’t wear it. We want to tell you that this is so not true! Wearing anything correctly requires two main ingredients – first, knowing how to wear it and, second, having the panache to pull it off. Our complete re-design of and attention to detail in our full length wrap dress has made this easy for you, and you will show your confidence the minute you put it on.
Whether on a hanger, a mannequin, or best, on you, our dress embodies a timeless elegance as a true day-to-night piece. During the day, wear it with pumps, sandals, cowboy boots or riding boots. At night, switch it up with over-the-knee heeled boots or sky high heels. Throw a cropped blazer over it and instantly give your look a layered edge. And, don’t forget to accessorize, accessorize, accessorize! When you wear this new dress, we know that you will look and feel like a million bucks, but we won’t tell anyone you didn’t have to pay that much to look so good!
Available at shopteddy.com and teddy stores now…
XOXO
teddy
















